Bird Rock Coffee Roasters is located right on La Jolla Boulevard, with convenient street parking. It roasts green beans from organic, socially responsible coffee on-site. Bird Rock prides itself on working closely with coffee farmers from Africa, the Americas and Asia/Pacific. Mark, the manager, is quick to greet you with a contagious smile and a warm handshake. He is also very knowledgeable and is a fantastic resource when making your coffee selection. This local coffee shop has indoor and outdoor seating, with free Wi-Fi access.