City Proposes Improved Business Plan for City Golf Courses - Torrey Pines

The San Diego City Council's Natural Resources and Culture Committee requested more information on a draft business plan on Wednesday, which would allow the city's golf division to maintain each of its three municipal courses.

The draft Golf Division Business Plan outlines operating procedures and key issues expected to face the daily operation of the Balboa Park, Mission Bay and golf courses in the next several years. The plan has no specific duration, but could be revisited as needed.

In the 2011-2012 fiscal year, about 25,000 golfers played 288,000 round at the three courses, although courses have seen fewer rounds played and less revenue over the past few years, according to the plan.

The plan's key components include no increases in rates or for a city of San Diego resident ID card, currently $25, to be considered until June 30.

The draft plan proposes flexible green fee pricing to compete in the market.

The current business plan has fixed prices at each course that are adjusted annually.

The proposed plan calls for a marketing plan to be developed and a public information officer. The plan also lists current and future capital improvement needs for each facility.

“It's going to be a long term, long-range plan and we should be thinking long-term and that includes fixing our facilities,” said Councilman David Alvarez.

The committee voted unanimously for staff to return in September with more information including a review of industry metrics and an assessment of best practices for the plan and for the operation of the courses.

–City News Service