Health & Fitness
Cricket Wireless Partners with Grammy-Nominated R&B Artist, Tamia, to Support Susan G. Komen for the Cure
Tamia's album and unique playlist is available exclusively from Cricket's Muve Music service to raise awareness and promote conversation about Breast Cancer during the month of October.
Susan G. Komen for the Cure, San Diego announced a partnership with Cricket Wireless to amplify national and local support for Breast Cancer Awareness month. To kick off the partnership, Tamia (Plus One Music Group/EMI Label Services), a six-time Grammy nominee with international success as an R&B star, has joined forces with Cricket to stimulate conversations about Breast Cancer Awareness Month through downloads of her album, Beautiful Surprise, and downloads of an exclusive Muve Music playlist called Tamia’s Songs of Courage.
Cricket will donate $0.05 to Susan G. Komen for the Cure, San Diego for every download of Tamia’s album or playlist between now and the end of the year, up to a maximum of $5,000. Over the next two weeks, Cricket and Tamia will be inviting their followers to help raise awareness of the San Diego Susan G. Komen Race for the Cure on November 4 through social media blasts on Twitter using #Muve4theCure.
Within the Muve Music service, navigate to Tamia’s album through the “Download2Donate” banner in Get Music, the service’s music discovery feature or find Tamia’s Songs of Courage playlist featured in MY DJ. The album is also sharable via Muve Music’s Get Social SMS functionality called SHOUT- where Muve Music’s 600,000 customers across the nation can shout their support of the album to other Muve Music customers.
