Officine Panerai Opens Storefront on Prospect Street

Luxury watch store Panerai recently opened in La Jolla. The store sells its own line exclusively.

Officine Panerai may have a new La Jolla storefront, but that’s not to say its products are new to La Jolla. Panerai watches have a rich history and are a favorite among collectors.

The once family-owned and company got its start in the 1860s and within 30 years, became the official supplier of watches and timepieces to the Italian Navy. Since that time the company has undergone a number of evolutions, including expansion into the civilian market. The watches quickly became a favorite among time-piece enthusiasts.

The latest pricelist shows watch prices start at $4,800.


Address: 1137 Prospect St., La Jolla

Phone: 858-459-1950

Website: panerai.com

Hours: 10 a.m. to 5 p.m. Monday through Thursday, 10 a.m. to 8 p.m. Friday and Saturday, 11 a.m. to 5 p.m. Sunday

Concept:  High-end, luxury watches

Payments Accepted:  Discover, American Express, Master Card, Visa, Cash, Wire Transfer

Owners:  Panerai was founded by Giovanni Panerai in the 1860s, but the company was purchased by Richemont in 1997. Richemont owns several of the world’s best-known luxury jewelry names including Cartier, Montblanc and others.

Lines Carried: Panerai watches

Warranty:  24-months from date of purchase

Number of Stores Owned:  Panerai has six boutiques throughout the U.S. There are another 30 across the world.

In Store Service: The La Jolla store is the only location in the U.S. that has an on-site service center.

Fun Fact:  The 1995 special edition line, Slytech, was created on behalf of Sylvester Stallone, an avid Panerai fan and collector.

Why They Came to La Jolla:  Panerai has had a presence in La Jolla for a number of years and its products had previously been offered at C.J. Charles Jewelers.

Handicap Accessible: Yes

Parking:  Street


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