Rusty—it's a household name for most surfers and this year, the local store celebrates 20 years in La Jolla Shores.
opened its doors in 1992 by reknown surfer and shaper Rusty Preisendorfer. Garret Scurr, who has served as RBH's manager for five years, took some time out of his day to talk to La Jolla Patch for the inaugural "Behind the Biz" column.
Patch: Why did you choose La Jolla to open your business?
Scurr Rusty grew up in La Jolla and always wanted a venue for his distribution of surfboards in his hometown.
Patch: What distinguishes your business from others in the same industry?
Scurr: Rusty Boards are 100 percent U.S. made and we keep it that way. We are true to our roots and we're a trademark in San Diego.
Patch: What are some of the current challenges you face as a business owner?
Scurr: During economic times, it's hard to stay afloat just like any business. We're doing well but growing the business further is our current challenge.
Patch: What's the best business advice you've been given?
Scurr: Make a unique product and market it correctly—it's all about having a niche and being able to market it.