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El Pescador Moving to Larger Location

El Pescador will open a larger location at 634 Pearl St., directly across the street from their current restaurant.

Fans of popular local restaurant and fish market, El Pescador, will soon be able to get their fish fix, with a little more room. The restaurant is moving to a new location that is nearly three times the size of the current space. Taking over the building where Marrakesh used to be, at 634 Pearl St., the new El Pescador will feature more indoor and outdoor seating, a designated parking lot, and beer and wine choices.

“With the new location we can provide more service for the local people,” owner and manager Sean Shannon said. “The business grew from just a fish market to more of an eatery, but we don’t have the space. Now, people who have friends in town or are a bigger group will be able to come here, and we’ll have room for them.”

Although the location of the restaurant is changing, Shannon says he wants to keep the concept of the restaurant largely unchanged, describing his counter-service approach as “simple and efficient.” There will not be any servers at the new location.

“This place is efficient because the menu is so simple,” Shannon said. “When you keep trying to add everything it makes things more expensive and it makes it harder to run. I’m trying to keep the format and the prices the same for our customers.”

The build of the new location is still currently in process, and Shannon anticipates a late Spring 2013 opening. El Pescador has its root in Del Mar, where it opened in 1974 and quickly became a neighborhood hot spot. In 1985 Shannon, who worked for the company since 1978, opened his own location in La Jolla. Today, El Pescador is one of the most popular fish markets and eateries in the area. Shannon hopes to continue to grow his presence in the La Jolla community and is excited about being able to serve more people.

“We’ve had a lot of good responses so far,” Shannon said “People are excited to come eat here and brings friends, which they could never do before because we’re so small. It’s going to be nice to have the capacity.”

Sherona Bau January 27, 2013 at 04:52 PM
I live in LA. But 2 years ago, I went to San Diego. I went to El Pescador 2 days in a row. Very delicious. I can't find it in L.A. I haven't been in the new location. Looking forward to go there.

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